On October 10th at the 2024 Sports and Entertainment Supplier Diversity Summit, Mayor Karen Bass announced the launch of the ProcureLA program in a room filled with over 1,500 entrepreneurial Angelenos waiting to hear how they could acquire a City contract. In attendance were EWDD leadership, BusinessSource Centers, and Pacific Asian Consortium in Employment (PACE), who is the provider for this program.

During the summit, Mayor Bass engaged in a fireside chat with Jessica Alba to discuss the many opportunities for small business owners, sharing valuable lessons about entrepreneurship, and tips on how to overcome obstacles. Mayor Bass discussed why the summit came to fruition, telling the crowd, “We want to close the economic gap, that is clearly the backbone to strengthening our small business sector, since small businesses is where the majority of Angelenos work.”

The ProcureLA program provides free services and resources to equip small businesses with the knowledge and tools needed to acquire City contracts. Contracts of this nature aim to foster economic growth within the LA region by connecting business owners and entrepreneurs with private and public industry stakeholders like sports and entertainment. This is a unique opportunity for business owners and entrepreneurs to learn how to access capital and seize forthcoming opportunities available with the anticipation of the 2026 World Cup, 2027 Super Bowl, 2028 Olympics, and even beyond the completion of these major sporting events.


ProcureLA provides free services and resources to equip small businesses with the knowledge and tools needed to acquire City contracts. Learn more details about the ProcureLA Program by visiting ProcureLA.com and unlock your opportunities today.